Roewe

Roewe: British Heritage, Chinese Tech Roewe is a premium automotive marque created by SAIC Motor in 2006. The brand emerged from the acquisition of technology from the defunct British carmaker MG Rover. Because SAIC could not acquire the “Rover” name rights, they created “Roewe” (Rong Wei), which phonetically resembles the original while meaning “Glorious Power.” Today, Roewe stands as a symbol of modern Chinese luxury. Roewe is famous for launching the world’s first “Internet Car,” the RX5, in partnership with Alibaba. This vehicle introduced the Banma operating system, allowing deep integration of payment, navigation, and voice control services long before it was industry standard. The current lineup, including the sleek Roewe D7 sedan and the luxurious IMAX8 MPV, combines elegant styling—often compared to European luxury brands—with advanced electrified powertrains. Connected Luxury Smart Cabin: Industry-leading integration with the Alibaba ecosystem for seamless digital life. Design: The “Rhythm” design language creates vehicles with sophisticated, understated elegance. Green Mobility: A strong focus on plug-in hybrids and pure EVs to meet China’s strict emission targets. Roewe bridges the gap between the classic British luxury aesthetic and the hyper-connected digital future of China. It offers a premium experience for the tech-savvy generation. Visit Roewe