Mahindra

Mahindra: Rise of the Indian Giant Mahindra & Mahindra is a global federation of companies and the undisputed king of SUVs in India. Starting in 1945 as a steel trader and assembler of Willys Jeeps, Mahindra has grown into a $19 billion powerhouse with interests in aerospace, defense, and farm equipment (world’s largest tractor manufacturer). In the automotive sector, Mahindra is known for producing rugged, go-anywhere vehicles that can handle the toughest terrains. The brand has recently reinvented itself with a new “Twin Peaks” logo and a focus on world-class design and technology. The XUV700 and the Scorpio-N have become runaway hits, offering features like ADAS (Advanced Driver Assistance Systems) and Alexa integration at unbeatable price points. Through their ownership of the legendary Italian design house Pininfarina and their dedicated design studio in the UK (MADE), Mahindra is creating vehicles with global aesthetic appeal. Rugged Innovation The Thar: An iconic lifestyle off-roader that combines Jeep-like capability with modern comfort. Born Electric: A new range of “BE” electric SUVs is set to launch, utilizing VW’s MEB components. Motorsport: A founding team in Formula E, proving their commitment to EV technology on the track. Mahindra is rising. With a blend of Indian toughness and global technology, they are building SUVs that are ready to take on the world. Explore Mahindra