São Paulo International Motor Show 2027 | Latin America’s Biggest Auto Expo
The São Paulo International Motor Show (Salão do Automóvel) is the most significant automotive event in Latin America. Held biennially at the modern São Paulo Expo, it serves as the primary stage for manufacturers to introduce models tailored specifically for the South American market.
Innovation in South America
The show highlights the unique demands of the Brazilian market, including ethanol flex-fuel technology and rugged compact SUVs designed for local roads. In recent years, there has been a massive shift towards electric vehicles, with Chinese manufacturers making significant inroads into the region.
It is a massive event with hundreds of vehicles on display, test drives, and interactive experiences. For car buyers in Brazil, this is the definitive place to see what’s coming next.
Quick Facts & Organizer Info
| Date | Oct 30 – Nov 7, 2027 |
| Venue | São Paulo Expo |
| Location | São Paulo, Brazil |
| Organizer | Reed Exhibitions Alcantara |